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Our Brand

Xperience IT!

Life is about the xperience

The founder, Mel Wade, originally created the JK Experience to showcase versatility of the Jeep JK platform by guiding groups of participants over exhilarating on- and off-road off-shoots, the trip amplifies the fact that with a little aftermarket support, your daily driver and hardcore wheeler can be one in the same. This trip quickly became nationally known as the "JKX".  It’s a test of man and machine that is intended to bring out the best in both.

With such great interest and participation, it has grown into more than just a "JK" thing.  Today, Mel hosts wheeling events all over the United States and for all levels of off-roaders.  Together, Mel with the awesome industry supporting sponsors, have put on such events as, the Jeep Xperience, Jeep-Bash, JKX and soon will be hosting events outside of the Jeep.  

Whether you're a newbie or a know it all, Mel and his team have an Xperience for you!